So you have questions… Don’t worry I understand this Marketing & Advertising can be overwhelming but hopefully by reading the Frequently Asked Questions and its answers below it will help to clear some of them. Also, please feel free to contact me via phone or email. I’ll be glad to assist you.
What is Marketing?
Marketing is everything you do to place your product or service in the hands of potential customers. In other words, it is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service).
What is Advertising?
Advertising is a form of marketing communication used to promote or sell something, usually a business’s product or service.
To simplify these two terms picture this: If a young man tells his date she’s intelligent, looks lovely, he’s saying the right things to the right person — that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising.
What is Social Media?
Social Media is primarily internet or cellular phone based applications and tools to share information among people. Social media includes popular networking websites, like Facebook, Twitter, Instagram, Pinterest, Linkedin, YouTube, and more.
What is Social Media Marketing?
Social Media Marketing refers to the process of gaining traffic or attention through social media sites. This helps to re-direct people to your official website where they can find out more about your product or service.
website stuff
Things that you need for your website:
• Web host
• Have your Domain Name and register it
• Web designer (that would be me:) or whomever you decide to go with.
What is a Web Host?
Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity. This is your space on the World Wide Web where files such as, graphics and HTML documents can be uploaded via File Transfer Protocol (FTP) or a Web interface.
Web hosting companies such as: Blue Host, Host Monster, Go Daddy, and so on and so forth.
This is what you want to assure of having, because you have absolute control of your internet address also known as URL (Uniform Resource Locator) so people can find you on the World Wide Web (WWW) further more; you will be able to apply the name of your business alone without anyone else’s name tagged along.
Example: www.YourBusinessName.com not www.Facebook.com/YourBusinessName
By having your own website we can link all your social media accounts ex: Twitter, Facebook, Instagram, google business profile
e.t.c to bring traffic to it and vice-versa
Remember: Your Social Media accounts are not your official website.
What is a domain name?
Domain names are used to establish a unique identity. Organizations can choose a domain name that corresponds to their name, helping Internet users to reach them easily. For instance the name of our website is www.EyeonAdvertisingSolutions.com yours will be: www.YourBusinessName.com
Please Note: Just because you may have or own a domain name, it does not mean you have a web space nor web host server on the World Wide Web
Why hire a Web Designer?
Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines. When you hire a web designer you are not only hiring him/her because of their creative artwork but you are also hiring their skills and experience to develop and maintain your business website.
Remember: Any body nowadays can just go online and probably find and download thousands of free website templates, but not everybody can work on the back-end of your website assuring that your website is doing what is supposed to be doing; specially when it comes to Search Engine Optimization (S.E.O)
Information Source: The Entrepreneur Network | Wikipedia | Search Engine Land, Business Dictionary
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